Posted by Doug Chavez @dougchavez
Earlier this week at Facebook CEO Mark Zuckerberg, presented to a gaggle of media folks at Facebook Headquarters in Palo Alto. The media had gathered to hear the groundbreaking announcement of Facebook’s integration with Skype. Integrating Skype is certainly a great feature. But in my opinion the real news was Zuckerberg discussing the 4 billion things shared every day on Facebook. Zuckerberg said that Facebook is focused on sharing as a key metric over the next five years.
One of the principal reasons I decided to join RadiumOne is because of their keen insight about sharing on the Open Web and their proprietary ShareGraph technology that listens to social sharing on the Open Web. Advertisers running on RadiumOne benefit from ShareGraph’s ability constantly expand audience – essentially compounding audience scale. That unique ability of ShareGraph taps into the logarithmic social sharing that Zuckerberg talked about in his speech (see graphic bel0w).
Companies that have the foresight and ability to build social apps on top of this rapidly expanding social infrastructure will create a disproportional advantage over companies focused on old growth metrics – lookout legacy ad networks!
Lastly, here is link to a simple explanation of exponential growth, the concept Zuckerberg mentions of a small base doubling very fast – essentially why the law of social sharing represents a massive opportunity, especially for advertisers on ShareGraph. This principal is akin to Moore’s Law – a law that states computing power will double every year. At RadiumOne we call this “Compound Advertising” and it’s what advertisers see when their campaigns are on ShareGraph.
If you understand what this profound growth of social sharing means and want to join the team leading the way, ping me with an email at doug@radiumone.com
And Thank you to Mark Zuckerberg for bringing attention to this social sharing party that Gurbaksh Chahal and the RadiumOne team identified 18 months ago and lead to the creation of ShareGraph.
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