By Gurbaksh Chahal, Chairman & CEO, RadiumOne @gchahal
The team at RadiumOne has been focused on building best-in-class ad solutions for our brand and agency partners. Over the past 18 months we’ve been heads down, building and integrating some of the most innovative social apps and sharing tools into our platform, combining a programmatic buying approach with our big data and ShareGraphTM intelligence layer.
Today, we want to call attention to one of the most exciting innovations we’ve seen in the digital ad space in the past few years – the launch of Facebook Exchange (FBX). Personally, when I first heard about FBX, I thought it was genius. It got our company thinking of how this could further serve our customers.
With this backdrop, and the successful completion of FBX integration, we’re pleased to announce that RadiumOne is now expanding our ShareGraphTM intelligence layer into FBX. Our team is honored to be part of FBX and we are excited by the potential this brings to our customers.
FBX’s inventory is massive and highly valuable for advertisers. By combining existing ad buys with real-time Facebook inventory, advertisers will get near instant campaign performance. This means a more holistic conversation with consumers on the web and Facebook – it’s the complete audience approach.
RadiumOne reaches 25 billion impressions each day across the web and Facebook, to deliver the most targeted audiences for our advertisers. Our initial experiences with FBX suggest that their inventory works incredibly well. Context plays a large part of their success: Facebook ads are not intrusive, and consumers inherently value Facebook’s content – a perfect combination for our Fortune 500 advertisers.
We are excited to integrate Facebook into our social advertising platform and offer advertisers access to entirely new opportunities for display and mobile ad solutions. We make big data work for our customers by leveraging the 10 billion+ proprietary sharing events we see each month from 700 million global users. When we pair that data with our ShareGraphTM audience intelligence, we are able to deliver campaigns to the right audience across the web, mobile and Facebook. The addition of Facebook (which accounts for nearly 25% of web use) will provide a complete audience picture across the web. It’s a big win for us, and an even bigger win for our customers.
Although we have just begun our integration with FBX and these are still the early days of programmatic buying on Facebook, our team has over 30 years of combined expertise in the data landscape and we are implementing our best practices rapidly. We are truly impressed with the FBX team, and it’s a real pleasure to collaborate with a likeminded group that takes pride in providing innovative ad solutions for brands. We are looking forward to many more great innovations and the continued success of our advertisers.
RadiumOne 